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How Does Google Rank Websites? Ranking Factors Tips.
To decide when to update the ranking algorithm, Google primarily relies on both webmaster signals and user signals. Google closely monitors both what webmasters do with their pages and how users react to that content. That is, Googles main purpose is to always provide as much value to the user - and therefore protect it from bad pages and content in the search results. If it notices that a webmaster is trying to game the algorithm and get an advantage, or if it sees a certain type of user behavior pointing towards dissatisfaction with the results, Google is going to take action about it.
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google ranking kosten 
